![]() This partnership takes advantage of esports rising popularity in a timely fashion. According to industry reports compiled by esports analyst Newzoo and consultants PwC, China is set to overtake South Korea as the second largest esports market after the US this year and continue to grow at a compound annual rate of 21% until 2023. ![]() Indeed, KFC China is making itself visible to esports fans by giving them something valuable – accurate predictions to games – that no esports broadcaster is offering yet in China.Ĭhina has roughly 564 million gamers and esports is growing in popularity. Esports in China / This campaign goes beyond the typical brand sponsorship of esports teams or star players.
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